Why More Fans are Turning to Secondary Marketplaces for Their Ticket Fix

According to statistics, more football fans are buying their tickets online year-over-year. However, another important revelation is that more fans are now supporting secondary markets at an increasingly frequent rate.

Secondary markets like EXO Tickets are helming the charge towards a new consumer-friendly era for football ticketing. While it is hard to pinpoint quite how large the shift from primary to secondary markets is, some statistics indicate that consumers are creating demand for secondary markets at such a rate that secondary markets will become the primary market for Premier League tickets.

• Dominant Players: The primary ticketing space is heavily dominated by companies like Live Nation, which holds approximately a 70% market share, largely due to venue exclusivity agreements.
• spglobal.com

Secondary Ticket Market:

• Market Size: The global secondary tickets market was valued at USD 2.85 billion in 2023 and is projected to reach USD 6.56 billion by 2032, growing at a CAGR of 9.7%.
• straitsresearch.com

• Price Sensitivity: Fans often find more favorable prices on secondary platforms, especially when primary tickets sell out or are priced higher due to dynamic pricing models.
• us.humankinetics.com

EXO Tickets is pioneering best practices for football fans who have an interest in football on and off the pitch. Fans are looking for the best ways to get seats, and we have provided it to thousands who value accessibility, security, and a fair price.